Tuesday, April 20, 2010

4. Event 3: Subaru WRX Challenge 2006 - Marketing Assistant

It was in an examination period with all stressful things to study as I am kind of overloading in my first semester in Nanyang Technological University.

"Leave them all for couples of days! Take a trip! And you will feel better, girl!", a senior advised me when I was so stressful and stuck in words and words. Then I decided to apply for the Marketing Assistant position in a campaign so called "Subaru WRX Challenge". Wow, it was so much fun out there, man!


This was an event and my job was so simple. I just managed the advertising videos shot through bluetooth by two laptops for four days. But it became such a precious experience as I could observe how the whole event worked. The players were challenged to put their hands on a car and they had some rare periodical breaks in the whole day. Finally who was the one could stay there the longest would win. It sounded easy but to maintain such a four-day event in the city center, it could take couples of months for planning. Everything occurred smoothly from music, videos, MC, promoters, photographers, etc. Everyone worked as if a united team for a long time in which I was so glad that I was a team member.


After nearly 74 hours, the winner, Alex Koh, was called out. We were so happy that embraces and laughs kept going on. The event made me really feel better. But more importantly, again I felt that Marketing was the only area I could really enjoy working.



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