Tuesday, April 20, 2010
6. Public relations - Take me to Saigon! 2009 - 2010
5. Pharmacists’ Choice Marketing project 2007 - Marketing Intern
Being impressed so much in Marketing, I tried to apply for an Internship position in my last Marketing lecturer's company, Marketeers Vietnam, in my first summer back to Vietnam.
I was assigned to assist a Marketing Manager in Pharmacists’ Choice Marketing project. This project aimed to impress customers by well reorganizing the medicine cabinets. This was applied for most of pharmacies in Ho Chi Minh City. My responsibility was to ensure the pharmacies' corporation and report project manager and top managers.
Working with Mr. Smiley, my last Marketing lecturer was a precious experience to me. He generated ideas naturally and creatively. And he was really supportive to any student who love and desire to learn Marketing. And he was the one inspiring me in the first class also.
The most interesting idea I gained was that Advertising was not all about outstanding gorgeous things that attract people but also familiar and real things that make customers want to try, to buy and to buy again.
Although my intern period was not that long, this was the most interesting experience I have ever spent on my way in my Marketing career.
4. Event 3: Subaru WRX Challenge 2006 - Marketing Assistant
"Leave them all for couples of days! Take a trip! And you will feel better, girl!", a senior advised me when I was so stressful and stuck in words and words. Then I decided to apply for the Marketing Assistant position in a campaign so called "Subaru WRX Challenge". Wow, it was so much fun out there, man!
This was an event and my job was so simple. I just managed the advertising videos shot through bluetooth by two laptops for four days. But it became such a precious experience as I could observe how the whole event worked. The players were challenged to put their hands on a car and they had some rare periodical breaks in the whole day. Finally who was the one could stay there the longest would win. It sounded easy but to maintain such a four-day event in the city center, it could take couples of months for planning. Everything occurred smoothly from music, videos, MC, promoters, photographers, etc. Everyone worked as if a united team for a long time in which I was so glad that I was a team member.
After nearly 74 hours, the winner, Alex Koh, was called out. We were so happy that embraces and laughs kept going on. The event made me really feel better. But more importantly, again I felt that Marketing was the only area I could really enjoy working.